In its most basic guise, responsive design is a way of approaching web development with the intention of producing a site that can be easily viewed and interacted with across a wide range of devices.

The number of people browsing the internet on mobile devices is rapidly growing, and these devices all come with slightly differing screen sizes and resolutions, meaning that the way content is displayed has to be flexible to provide a useful experience.

Read on for three reasons why responsive design is a major factor for programmers moving forward!


When it comes to responsive design, the most obvious benefit to users is flexibility. 

Offering a high-quality experience across a lot of devices is the key benefit of a responsive website, and being able to provide this skill set to a potential client or employer could make all the difference in landing a job or not.

And let’s be honest, the use of mobile devices is only going to increase, so it makes sense that demand for websites that accommodate their usage will also increase.

The User Experience

While it’s all too easy for web developers and programmers to get caught up in the details of creating a website, it’s important to remember why you’ve been hired to do the job in the first place.

To create a great experience for people.

Your client is most likely looking for visitors to the site to achieve something and to want to come back. This means they’ll want a site that people find easy to navigate, across all platforms.

Building a responsive site is the best way to accomplish that goal.

Google & Search Rankings

Google has over half of the Internet’s search market share, which means that when they have something to say, most of the Internet listens.

Around April 2015, they made it known that a website’s mobile-friendliness would play an important part in where a site ranked in search results, and recent search statistics suggest that they weren’t lying.

A 2015 US study published by Comscore suggested that digital media consumption on mobile devices has grown by over 394% (SINCE WHEN?) and that over 30% of total traffic to the top 10 digital destinations were from people on mobile devices.

Where to next?

With all of this in mind, it seems overwhelmingly clear that responsive design is going to play an increasingly large part in how both programming and designing for the web evolve.

Here at AMES, we are at the very forefront of this shift in design and experience, with 25 years of experience working with the New Zealand IT market.

If a career in IT is something that interests you, then contacting us is an important first step for you on your new career path.